Apple’s 2021 Retail & Brand Holiday Campaign
Apple’s 2021 Holiday Campaign
- Lead Creative
- Apple’s 2021 holiday season
- The task was to keep what was loved about last year’s holiday campaign but to make it feel fresh and new
- The holidays are an important time of the year for the company and this campaign is really important to get right. It needs to show all the individual products, feeling celebratory and like the holidays but without representing any one specific Holiday
- Shifting the idea to represent fireworks instead of just static snowflakes and adding elements of fun to the animation really spoke to the creative brief and was really enjoyed throughout the company.
