We also thought it was important to tell the story of what the event was about: different groups coming together and celebrating together, so we put a lot of time and intention into how to tell that story here.
Selected work
Apple Retail — Pride 2024 Campaign
2024- Role
- Creative Direction & Motion
- Client
- Apple
- Year
- 2024
- Media
- 1 film / 3 images
Project overview
We wanted to tell the story of pride, and to do so, we felt like there needed to be more personality and humanity in it. So, we referenced long exposure lights, which are beautiful and often filled with small, handheld imperfections, which led us to our ultimate art direction.