Twenty years making and leading creative work.
I’m an Emmy-nominated, award-winning Creative Director with a decade leading major work at Apple across launches, WWDC, television, Retail, Holiday, Apple Music, Services, and reusable systems.
01 / The story
I find the story in what a company needs to say.
Then I bring the right people together and lead the work until that story is clear, beautiful, and meaningful to the customer.
One idea, strengthened by every discipline.
I work across design, motion, film, music, production, product, and marketing. The goal is a clear direction that gives each discipline a meaningful way to make the result better.
Close to the work. Clear with the team.
I stay close enough to protect what matters while building a culture where talented people can do their best work and grow.
Independent practice
AI and creative tools.
I built an AI-assisted video workflow in 2016 and, outside my Apple work, have spent the past several years building Shared Canvas, an AI-native collaborative workspace. It is an independent project that keeps me close to the way new tools can change creative practice, customer experience, and collaboration.
Selected work
