Apple’s 2021 Retail & Brand Holiday Campaign
Apple’s 2021 Holiday Campaign
- Lead Creative
- Apple’s 2021 holiday season
- The task was to keep what was loved about the previous year’s holiday campaign but to make it feel fresh and new
- Holiday is one the most important campagn’s retail marketing and really important to get right. It needs to show all the individual products, feel celebratory and like the holidays but without representing any one specific holiday tradition
- Evolving the idea to invoke the feeling of fireworks, celebration and using a ‘slight-of-hand’ style transistions to make it feel like an endless stream of products, opposed to just a single product per ad.
