iPad Pro — Product Reveal & TV Ad

Project Lead / Lead Creative

Initially intended to be just an Apple.com video that helped explain the product. But I decided to go a step farther and to really tell the story of the product and what made it special in Apple’s line up of products.

Apple’s marketing and leadership were so impressed with the concept we developed that they asked us to also create the product launch video and TV commercial for the product, which is unprecedented for a video of this nature.